Tag Archives: Brian Williams

My Brand is CRISIS…

TODAY -- Pictured: Paula Deen appears on NBC News' "Today" show -- (Photo by: Peter Kramer/NBC/NBC NewsWire via Getty Images)

Crisis seems to be the word of the moment. Between the huge Number of people using this term to NOW describe their businesses and the new movie Called OUR Brand is Crisis, Seems to be a crisis manager is an “it thing?!”

I am a person who as a legal coach and Fixer wears many hats. A legal coach really is a life coach, which better describes that side of my business and brand. But ALL of my clients have or will be in crisis- hence the proper term for me -CRISIS MANAGER.

I recall when I began prison consulting there was one other guy kind of doing this and all of a sudden I received some press and the world was full of Prison consultants.!  A great concept but a nearly impossible way to earn a living without also providing help with many other things the client needs. From rehab to management, my clients need it all and are waiting for that one person who understands the hole they have dug for themselves and is looking for a way OUT.

They need a person who understands them and crisis. After all, change, which is really what we all need in some way, is hard to effect without many things falling into place. My work is all about change yet true change, real change means first you know that you need to change and that you want to. th

After all, there is usually a catastrophic event that leads to a person realizing they need to change. And I mean change in many if not every way. That may mean making a client relatable and humanizing them, as well as changing the people around them. All of it helps dig out of the crisis and leads to the goal of a happier, more successful life.

So yes, my brand is crises but that means so many things. Yet all with one goal- making one learn humility while loosing the entitlement and grandiosity that probably led them to the crisis they now are stuck in. Grandiose people are impossible to relate to, yet they think they are just like everybody else but often with more money. I assure you, money has noting to do with making a client likeable or humanizing them. It is more likely an ego check that needs to happen and fast.

You see a crisis does not last long nor does fame. A crisis becomes a new way of living just as fame become infamy.Neither is good and both are fixable. So, while my brand is crisis whether it is how the fans perceive a client after a divorce or a prison stint, it can be done. They main thing we all have in common- a need to never forget that everything is relative and humility is a MUST. Forget that and your will be calling me.As a crisis manager my goal is to protect you, not promote you like a publicist. I want you to distrust everybody and then take your power and influence back all while remaining human and kind and the best you can be. A tall task but doable.Just remember. There is a fine line between love and hate, and a fine line between perfection and overdoing it. Keep yourself protected and relatable and you will be surprised how different your work life and image will beCan I make anybody likeable???? I would say almost- Take out the obvious, serial killers and child molesters and the answer is YES. But they need to do the hard work to sustain the likability and make the changes stick. But I can humanize anybody or at least make them more relatable and understandable even if we do not want to relate to them for whatever reason. Just remember- change is possible with HARD work!

 

 

Wendy Feldman is a family legal coach, crisis manager and a well known expert on alternative sentencing. She is available for private consultation on how to navigate the many aspects of our legal system. She is also well known as a media manager and helps clients get their stories out while making the client relatable and human. She is also available for media commentary and has appeared on shows such as Today, CBS Early Show, Nightline, Fox News ABC News, She is a regular on the CBS entertainment shows The Insider and Entertainment Tonight and Inside Edition. Wendy is featured in the hit series on E! Secret Societies of Hollywood. She is a regular contributor to The Wall Street Journal, Slate, BBC, NPR, People, US, New York Post,Page Six, Los Angeles Times, The Wrap and many others.  She may be reached at wendy@wendyfeldman.com.

www.custodialcoaching.com

Follow @Thewendyfeldman

 

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Filed under Brian williams, crisis, crisis management, Prison Consulting

The week of liars…Lance Armstrong and Brian Williams!!! YOU HAD TO BIG SHOTS…

Seems to be the American way- deny, deny, deny. In a week that has seen the scandals of two HUGE names- Lance Armstrong and TV Newsman Brian Williams- one has to wonder what makes people who seem to have it all- LIE.

But what I wonder is why is this a surprise? More interesting to be me as somebody who is a legal coach and crisis manager– why is this all so shocking???

The fact is that most people lie about something, sometime in their life. SO why are these two bringing out such outrage? To me the answer is simple. Something I work with everyday with people from all walks of life. It boils down to two things. The cover up and the MOTIVE.

Really most people do not set out to commit crimes, lie or deceive. This might sound strange, as many people I work with, including myself, have committed white-collar crimes. Shockingly even these are not really about greed usually, but about grandiosity, power orientation and often a small lie that builds. As they say- the cover up is worse than the crime.

Same is true with Lance Armstrong and Brian Williams. Yet I think the motives are very different. But the outcomes will be the same- FAMOUS becoming INFAMOUS. The question is will either see forgiveness and redemption?

I say with Brian Williams if he and NBC get a grip on the scandal fast the answer is YES. And with Lance Armstrong NO CHANCE- the nine lives are over with the lie about his stop for DUI and asking his girlfriend to well- LIE and say she was driving. That is the mark of a true Sociopath. But that is nothing new for Armstrong who seems to be addicted to lies, Scandals and bringing others down. Amazingly he has escaped prosecution up to NOW- unlike Barry Bonds who was convicted in the BALCO steroid scandal in major league Baseball.

In fact, Lance Armstrong is one of those who fits the word INCARCERVENTION– he is in need of one as the years of illegal activity, betrayal and lies are finally catching up with him. As anybody who has watched the documentary about Armstrong knows, he is one cocky and selfish dude. He even seems to have manipulated his work for cancer research to justify his illegal and immoral behavior.

For Brian Williams the lies about being shot down while covering wars, Katrina and more have escalated to a remarkable level. Why did he lie in the first place? Probably good stories that he never expected to repeat and once he did since it was a lie, the story changed! SURPRISE!!!! That is what happens with lies. For Williams the real issue is his apology. I must say the apology was a glimpse into the world I work in. A person with such an ego, so out of touch and so manipulative that he felt saying he had made “mistakes” was enough. AND Williams did this while on his TV throne during the nightly news. Hardly the place to apologize and lie

Why not go on the tonight show or Today and explain, say WOW I am sorry and move on? Again simple. Williams does not get it. He needs a humility check and fast. NBC is now in a tight spot. This is a crisis manager’s dream. But did NBC learn from Sony? Looks like it with the leave of absence Williams is now on.

Celebrities and Networks need to understand that social media and the audience is now part of the process. Information is readily available and people want and deserve answers. Just look at how Brian Williams is #TRENDING. So is Armstrong. This is 2015- WE are all running the studios and networks.

Like all the work I do, I try to look for the lesson and take away in order to help build awareness, educate and help people. Here it really is a lesson in humility and walking the walk. Do that and people will forgive you, move on and even let you DWTS!

NBC seems to understand this and I believe Brian Williams will as well. As for Lance Armstrong- he needs to do a lot of work and THERAPY- I would not bet on that and his days as a hero and more are over. Now he should focus on his children and try to save some part of his legacy. But that would mean putting others first- nah- doubt that will happen.

The moral of the story or this blog is look at Martha Stewart and others who have lived through scandals and even myself. Stand up, speak out and never forget you are lucky to have a second chance.

Wendy Feldman is a  family legal coach, crisis manager and a well known expert on alternative sentencing. She is available for private consultation on how to navigate the many aspects of our legal system. She is also well known as a media manager and helps clients get their stories out. She is also available for media commentary and has appeared on shows from Today, CBS Early Show, Nightline, Fox News ABC News, She is a regular on the CBS entertainment show The Insider and Entertainment Tonight and featured in the hit series on E! Secret Societies of Hollywood. She is a regular contributor to The Wall Street Journal, Slate, BBC, NPR, People, US, New York Post, The Wrap and various radio shows around the world. She may be reached at wendy@wendyfeldman.com.

www.custodialcoaching.com

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Filed under Barry Bonds, Brian williams, crisis management, forgiveness, incarcervention, Lance Armstrong