The week of liars…Lance Armstrong and Brian Williams!!! YOU HAD TO BIG SHOTS…

Seems to be the American way- deny, deny, deny. In a week that has seen the scandals of two HUGE names- Lance Armstrong and TV Newsman Brian Williams- one has to wonder what makes people who seem to have it all- LIE.

But what I wonder is why is this a surprise? More interesting to be me as somebody who is a legal coach and crisis manager– why is this all so shocking???

The fact is that most people lie about something, sometime in their life. SO why are these two bringing out such outrage? To me the answer is simple. Something I work with everyday with people from all walks of life. It boils down to two things. The cover up and the MOTIVE.

Really most people do not set out to commit crimes, lie or deceive. This might sound strange, as many people I work with, including myself, have committed white-collar crimes. Shockingly even these are not really about greed usually, but about grandiosity, power orientation and often a small lie that builds. As they say- the cover up is worse than the crime.

Same is true with Lance Armstrong and Brian Williams. Yet I think the motives are very different. But the outcomes will be the same- FAMOUS becoming INFAMOUS. The question is will either see forgiveness and redemption?

I say with Brian Williams if he and NBC get a grip on the scandal fast the answer is YES. And with Lance Armstrong NO CHANCE- the nine lives are over with the lie about his stop for DUI and asking his girlfriend to well- LIE and say she was driving. That is the mark of a true Sociopath. But that is nothing new for Armstrong who seems to be addicted to lies, Scandals and bringing others down. Amazingly he has escaped prosecution up to NOW- unlike Barry Bonds who was convicted in the BALCO steroid scandal in major league Baseball.

In fact, Lance Armstrong is one of those who fits the word INCARCERVENTION– he is in need of one as the years of illegal activity, betrayal and lies are finally catching up with him. As anybody who has watched the documentary about Armstrong knows, he is one cocky and selfish dude. He even seems to have manipulated his work for cancer research to justify his illegal and immoral behavior.

For Brian Williams the lies about being shot down while covering wars, Katrina and more have escalated to a remarkable level. Why did he lie in the first place? Probably good stories that he never expected to repeat and once he did since it was a lie, the story changed! SURPRISE!!!! That is what happens with lies. For Williams the real issue is his apology. I must say the apology was a glimpse into the world I work in. A person with such an ego, so out of touch and so manipulative that he felt saying he had made “mistakes” was enough. AND Williams did this while on his TV throne during the nightly news. Hardly the place to apologize and lie

Why not go on the tonight show or Today and explain, say WOW I am sorry and move on? Again simple. Williams does not get it. He needs a humility check and fast. NBC is now in a tight spot. This is a crisis manager’s dream. But did NBC learn from Sony? Looks like it with the leave of absence Williams is now on.

Celebrities and Networks need to understand that social media and the audience is now part of the process. Information is readily available and people want and deserve answers. Just look at how Brian Williams is #TRENDING. So is Armstrong. This is 2015- WE are all running the studios and networks.

Like all the work I do, I try to look for the lesson and take away in order to help build awareness, educate and help people. Here it really is a lesson in humility and walking the walk. Do that and people will forgive you, move on and even let you DWTS!

NBC seems to understand this and I believe Brian Williams will as well. As for Lance Armstrong- he needs to do a lot of work and THERAPY- I would not bet on that and his days as a hero and more are over. Now he should focus on his children and try to save some part of his legacy. But that would mean putting others first- nah- doubt that will happen.

The moral of the story or this blog is look at Martha Stewart and others who have lived through scandals and even myself. Stand up, speak out and never forget you are lucky to have a second chance.

Wendy Feldman is a  family legal coach, crisis manager and a well known expert on alternative sentencing. She is available for private consultation on how to navigate the many aspects of our legal system. She is also well known as a media manager and helps clients get their stories out. She is also available for media commentary and has appeared on shows from Today, CBS Early Show, Nightline, Fox News ABC News, She is a regular on the CBS entertainment show The Insider and Entertainment Tonight and featured in the hit series on E! Secret Societies of Hollywood. She is a regular contributor to The Wall Street Journal, Slate, BBC, NPR, People, US, New York Post, The Wrap and various radio shows around the world. She may be reached at


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Filed under Barry Bonds, Brian williams, crisis management, forgiveness, incarcervention, Lance Armstrong

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